Our 2016 Collection Has Landed!
This summer we have launched our brand new collection for 2016, a new range of prints inspired by the fun and tongue-in-cheek 90’s era comes out to play this summer. The 2016 collection is an hommage to the wildest and hedonistic era of them all, where rules were made to be broken. There are cute and sassy crop tops, rule-breaking unisex fit T-shirts, and even a new for 2016 retro fitted womens T-shirt.
Like all previous prints, the new collection is characterised by bold, 90’s inspired graphic prints. For the 2016 collection, the influence of the glorious 90’s pop culture has never been for apparent; prints like the classic alien graphic on a new for 2016 coral crop top screams the good old 90’s! The sporty look of the 90s was also a big influence for the 2016 collection, as the 1996 print races over the finish line and the Hero Athletic print leaps over the hurdle. Looking forwards as well as back at the 90’s, the tongue-in-cheek print on the back of the Yeah Yeah Yeah No! T-shirt is a first for Hero&Cape as we constantly look for ways to explore the limits of hand-pulled screen-printing.
All Hero&Cape designs are illustrated and lovingly hand-printed in the Hero&Cape studio in the UK. Hero&Cape prints only on soft 100% cotton material and in the case of the unisex T-shirts, the material is 100% organic. We support ethical clothing and suppliers are members of the Fair Wear Foundation, making sure all materials and labour are socially responsible.